Overview
Joy Long brings more than 25 years of professional services marketing, business development and communications expertise to ORBA. Joy spearheads the strategy, infrastructure development and implementation of the firm’s various marketing, business development and communications programs. She also oversees the firm’s brand management and client-facing programs.
Overview
Joy Long brings more than 25 years of professional services marketing, business development and communications expertise to ORBA. Joy spearheads the strategy, infrastructure development and implementation of the firm’s various marketing, business development and communications programs. She also oversees the firm’s brand management and client-facing programs.
Proactive
Joy immerses herself in the ever-changing world of professional services marketing and regularly participates in professional development activities. She believes that giving back to the professional services marketing community is important. Joy is currently the Secretary of the Chicago Chapter Board of Directors for the Association for Accounting Marketing. She is also an active member in the Legal Marketing Association’s Midwest Chapter.
Outside of the Office
Outside of the office, Joy enjoys spending time with family and friends. On the weekends, you can usually find her training for her next 5K, gardening or out trail riding.
Civic Activities
- Association of Accounting Marketing, Chicago Board
Seminars & Events
- Legal Marketing Outside the Law Firm, Careers in Transition Programming Series, Legal Marketing Association Webinar, September 17, 2020
- CRM Success Steps and Strategies: Bringing Business Development, Marketing and CRM Together, LMA Midwest Chapter, Chicago, January 14, 2016
- Best Practices for Using CRM, ContactEase Webinar, August 26, 2015
- Your Honor Awards Best Practices Review Discussion, LMA Midwest Chapter, Chicago, March 18, 2014
- Hall of Fame Roundtable, LMA Midwest Chapter, Chicago, October 29, 2012
- Senior Marketer Roundtable, LMA Midwest Chapter, Chicago, March 21, 2012
- Advertising: Measure Success in Rising Above the Clutter, LMA Annual Conference, Atlanta, March 23, 2007
Memberships & Affiliations
- American Bar Association, Former Member, Standing Committee on Strategic Communications
- Association of Accounting Marketing
- Secretary, Chicago Board
- Global Midwest Alliance, Innovation Competition and Corporate Venturing Conference Planning Committee
- Legal Marketing Association
Honors & Awards
- 2011 Hall of Fame Inductee, Legal Marketing Association, Midwest Chapter
- Your Honor Award Recipient, Legal Marketing Association, Chicago Chapter, 2007
- Your Honor Award Recipient, Legal Marketing Association, Midwest Chapter, 2011
Education
- B.S., Business and Marketing, University of Phoenix
Blogs
Law Firms Face Potential Red Flags as Uncertainties Continue
While the U.S. economy is showing signs of recovery, or at least a “soft landing,” the outlook for the legal market remains mixed in 2023. That is according to the “2023 Report on the State of Legal Market” from the Center on Ethics and the Legal Profession at Georgetown University Law Center and the Thomson […]
What You Need to Know About Texting Clients
Text messaging—whether via SMS, iMessage or another format—has become ubiquitous in our personal and work worlds. Texting is fast, easy for mostly everyone and can be a positive for both the phone-phobic and those simply in a hurry. Law firm clients already communicate with a variety of service providers by text, and they may expect […]
Why Attorneys’ Financial Wellness Matters for Law Firms
In the midst of the continuing economic uncertainty, even affluent attorneys that are free of student debt have voiced concerns about their financial stability and retirement readiness. Law firms that listen and respond to their worries can gain valuable competitive advantages. Financial Stress is Widespread Among Attorneys A 2021 American Bar Association (ABA) survey of […]
Ephemeral Messaging and E-Discovery: To Preserve or Not To Preserve?
The conversations we have with others over the phone, in the lunchroom or someone’s office are all considered to be ephemeral. There is typically no trace of those conversations. Someone might attest to the fact that it happened, but unless it was recorded, it is gone. Some messaging apps for mobile devices offer features similar […]
Lawyers’ Professional Obligations in Regard to Legal Technology
For far too long, the rate of technology adoption across the legal industry has lagged far behind innovation. As datasets grow larger and litigation costs rise, it is critical for the legal profession to embrace technology and new innovations that help to safeguard client data and to facilitate better outcomes. Related Read: Get Smart: Law Firms […]
Using Data Analytics to Gain a Competitive Edge and Boost Tenant Satisfaction
In today’s digital world, individuals and businesses are constantly generating massive amounts of data, providing valuable opportunities to those who understand and can harness it for their benefit. For example, commercial real estate businesses can tap a wide variety of data sources to increase tenant satisfaction and, in turn, improve lease renewals, occupancy rates and […]
State of the Legal Industry Market: A New Legal Model is Emerging
After several decades of operating on an essentially law firm-centric model, a new model appears to be emerging in the legal services industry. While noting incremental improvements in 2019 financial performance, the 2020 Report on the State of the Legal Market from the Legal Executive Institute (LEI) serves as a warning that law firms will […]
Get Smart: Law Firms are Getting Ahead by Harnessing Relationship Intelligence
Bringing in new business is the lifeblood of every law firm, but few attorneys enjoy the sales process. Firms that are harnessing relationship intelligence systems, however, have made the process easier and have given themselves a leg up on their competition. This blog focuses on some ways law firms are using relationship intelligence to create […]
The Benefits of Client Satisfaction Surveys
As the year winds down and 2020 comes into focus, law firms should think now about sending year-end client satisfaction surveys to their clients. Surveys are a great tool for gathering valuable information about a firm’s performance and for getting a read on clients’ satisfaction levels. They also help identify new opportunities for service expansion, as well as crucial areas for service improvement. This article discusses survey methods and key information law firms should be gathering from their clients, because it’s easier and less expensive to obtain new work from current clients than to prospect and win new clients.
What Is Your Firm Waiting For? Study Spotlights Opportunities for Small Law Firms
A new study from the Thomson Reuters Legal Executive Institute (LEI) suggests that many small law firms (firms with fewer than 30 lawyers) are largely too focused on maintaining the status quo within their firms. The 2019 State of U.S. Small Law Firms finds that while these firms are well aware that they face numerous […]
Is Your Law Firm’s Website a Dinosaur or a Dynamo?
Is your law firm’s website adding value to your marketing and business development efforts? This blog will focus on the metrics that firms can use to measure whether your website is providing you with the value and visibility your firm needs, or whether it may be time to reinvest in a new website.
Why Some Law Firms Shine in a Flat Market
The large law firm market is generally experiencing flat to minimal growth. In addition, other factors such as a declining profit margin, weakening collections and loss of market share to alternative legal service providers continue to undermine law firms’ profitability. Even in this challenging market, there are still law firms that have been able to […]
Gaining a Competitive Advantage: Putting a CRM System to Work for Your Law Firm
Law firms are always looking for a leg up on their competitors. When it comes to gaining the competitive advantage, many firms have implemented Client Relationship Management (CRM) software to provide a consistent experience for clients and prospects. This article will discuss the five best practices for a successful CRM implementation.
Building and Maintaining a Memorable Law Firm Brand
Law firms that invest in creating memorable brands enjoy many benefits, including increased awareness in the marketplace and among their peers. This increased awareness often results in business development opportunities, enhanced recruiting visibility and stronger client relationships. This article explains how a law firm can use its brand to differentiate itself from its competitors and discusses ways to avoid failing to integrate a firm’s brand across the organization.
Newsletters
Not-For-Profit Group Newsletter – Fall 2022
ORBA’s Not-For-Profit Group’s 2022 Fall Newsletter highlights strategies for boosting employee retention and outlines the new accounting rules for reporting requirements regarding contributed nonfinancial assets, or gifts in-kind.
Law Firm Group Newsletter – Spring 2022
ORBA’s Law Firm Group’s Spring 2022 Newsletter discusses the findings of the 2022 Report on the State of the Legal Market and highlights ten ways law firms can assess collections processes.
Law Firm Group Newsletter – Fall 2021
ORBA’s Law Firm Group’s Fall 2021 Newsletter highlights the pros and cons that law firms should weigh before making a so-called “hybrid” work environment part of their firm’s new normal and evaluates whether remote document review is here to stay.
Law Firm Group Newsletter – Spring 2021
ORBA’s Law Firm Group’s Spring 2021 Newsletter highlights a few areas of law practices, such as client intake, document drafting, marketing, and billing and collections, that are benefitting from automated solutions and suggests some steps law firms can take to have a successful KPI program.
Law Firm Group Newsletter – Fall 2020
Our Law Firm Group’s Fall 2020 Newsletter provides four areas law firms should consider when making decisions about long-term sustainability and highlights a few ways that law firm leaders can take control of their firms’ profitability.
Law Firm Group Newsletter – Spring 2019
Our Law Firm Group’s Spring 2019 Newsletter shares the findings from a newly released study that reveals that the traditional law firm business model is crumbling due to new market realities, including the expanding availability of alternative legal service providers (ALSPs), and also explains why a growing number of law firms have begun to accept cryptocurrencies as payment from clients.
Law Firm Group Newsletter – Summer 2018
Our Law Firm Group’s Summer 2018 Newsletter offers advice on compensating your managing partners properly, as well as an update on law firm mergers and acquisitions.
News
Ostrow Reisin Berk & Abrams, Ltd. (ORBA), one of Chicago’s largest public accounting firms, is proud to announce that Marketing Director Joy A. Long has been appointed as Secretary of the Chicago Chapter of the Association for Accounting Marketing (AAM Chicago). She will serve in this role for a one-year term.
Joy Long was quoted in the LMA Midwest Chapter Blog, “LMA Midwest Your Honor Awards Judges Talk Submission Process, Legal Marketing Trends,” by Ian Turvhill.
ORBA Names Director of Marketing
CHICAGO — Ostrow Reisin Berk & Abrams, Ltd. (ORBA), one of Chicago’s largest accounting firms, has named Joy Long as Director of Marketing.